Course Curriculum

Health care communication can easily overwhelm and trigger confusion. New
behavior and neuroscience research is showing how health communicators can tune
their words and campaigns to increase participation, increase understanding, and
nudge behavior change. In this riveting workshop, learn the fascinating new science
of behavioral engagement and how to speak to audiences from the Frequency of
Understanding.

Learning Objectives

At the conclusion of this session, participants should be able to:
• Define how to avoid triggering misunderstanding in health care
communication.
• Describe how to tune communication to work in concert with how the mind is
wired to make decisions.
• Recall the top five considerations to include in health care communication to
deepen understanding and memory.