Learn best practices for the evolving digital marketing landscape and emerging technologies, as well as how to leverage both traditional and digital marketing techniques. Hosted by AHA’s Society for Heath Care Strategy & Market Development. Participants who complete coursework and pass the exam receive a SHSMD credential and digital badge.

Module 1 | Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 2 Webinar | Speaker: Jason Brown

Choose a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
Creating an attribution model and ROI model
Selling through your budget

Assignment: Choose your pilot project.