Part 2: SHSMD Education 2024 Credential | Creating a Transformative Digital Strategy
Module 1: Building the Foundation of a Successful Contemporary Digital Marketing Program in Health Care
Part 2 Webinar: Thursday, August 8 (1-2pm CST)
Presenters: Jason Brown
Picking a pilot project, setting reasonable goals and selling it to the C-Suite/Speaking CEO language
Creating an attribution model and ROI model
Selling through your budget