The Nebraska Hospital Association (NHA), Nebraska Healthcare Marketers (NHM) and Firespring have partnered to provide NHA and NHM members with this free webinar.

In this session Jay Wilkinson will help us learn how to step off of the donor acquisition treadmill and start revving up donor retention. 7 out of 10 donors give only once, but this doesn’t have to be your reality. Jay will help us understand how a 10% increase in donor retention will more than double the lifetime value of a donor and minimize our reliance on producing constant appeals for new donors.

You will learn:
• How to establish a powerful and engaging web presence that retains donors.
• 5 donor metrics every nonprofit should measure.
• Why donors leave and what to do about it.
• 6 key drivers that retain donors.
• The 5 essential features of an effective donor database.
• Methods for creating repeat donors.