Learn best practices for the evolving digital marketing landscape and emerging technologies, as well as how to leverage both traditional and digital marketing techniques. Hosted by AHA’s Society for Heath Care Strategy & Market Development. Participants who complete coursework and pass the exam receive a SHSMD credential and digital badge.

Module 2 | Telling Your Story to Drive Results
Part 1 Webinar | Speaker: Kathy Divis

Developing an effective and scalable content strategy
Creating a powerful, dynamic messaging matrix
Understanding how data analysis is used to guide strategy and content