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Summer Webinar Series - webinar #3 - The Patient as a Consumer: How to Create Experiences Patients Actually Value

Tuesday, July 12, 2022
12:00 pm1:00 pm
Virtual

The Patient as a Consumer: How to Create Experiences Patients Actually Value

Speaker:
David Duncan, PhD, Managing Director, Innosight

Consumers everywhere are becoming increasingly influential, empowered, and
demanding. The maxim “The consumer is boss” has become only more urgent as the
digital revolution, social media, expanding choices, and 24/7 connectivity have
empowered consumers and heightened their expectations. Healthcare is not immune
to this trend, as healthcare systems, big tech companies, and new entrants compete
to provide better experiences for patients and caregivers alike. During this
presentation, David Duncan will share techniques from his new book, The Secret
Lives of Customers that people working in healthcare can use to take a consumer
lens on the people they serve. This includes techniques for gaining new insight into
their most important challenges and aspirations related to their health, and for
finding innovative ways to help those consumers will value, including ways to make
their healthcare experience even better.

The cost for the entire 4-part summer webinar series is $200 per hospital and there is no charge for additional lines.

Register at https://online.nebraskahospitals.org/events/event-registration/?id=38bbdd71-4db7-ec11-bea1-0003fff7e612