Learn best practices for the evolving digital marketing landscape and emerging technologies, as well as how to leverage both traditional and digital marketing techniques. Hosted by AHA’s Society for Heath Care Strategy & Market Development. Participants who complete coursework and pass the exam receive a SHSMD credential and digital badge.

Module 4 | Preparing for What Is Coming Next
Webinar | Speaker: Kathy Divis

Exploring the emerging technologies including predictive analytics, virtual reality, and artificial intelligence/conversational intelligence
Exploring how emerging technologies may impact: budget and staffing, MarTech stack, channels used, and attribution models

Pilot projects due: Week of August 25
Peer Reviews due: Week of September 1